AUDIO & VIDEO

AUDIO & VIDEO

 RTL Belgium as

the ultimate guide

Just before the end of 2023, RTL Belgium announced that it will broadcast the Tour of Flanders, as well as every other major Flemish cycling classic, from 2025 onwards. Nicknamed Flanders’ Finest, this race keeps viewers glued to their televisions, something they know all too well at the media company that’s 50 percent owned by DPG Media.

Guillaume Collard

(39), CEO RTL Belgium

The announcement was a minor historic moment for RTL Belgium, which positions itself as a media company at the heart of society, close to the people. “On est là,” CEO Guillaume Collard vows. “We’re here.” This is not just a management promise, but the through line of a marketing campaign that has been linking all RTL brands in terms of content and visual identity since last year. RTL’s brands, which span radio, TV and digital, embrace their audiences, are always there and strive to create social impact.


Under this new approach, RTL becomes a parent brand that acts as a guide to its eight major sub-brands. As part of the realignment, Plug RTL has been renamed RTL plug. By visually linking all the brands under the RTL umbrella, the company hopes to increase recognition and appeal and consolidate its market leadership.

Via its three TV channels, three radio channels and digital presence, RTL Belgium reaches a whopping 3.6 million people older than twelve, which make up 85% of the French-speaking Belgian population.

The figures already look promising. In French-speaking Belgium, 85 percent of the population tunes in to or reads an RTL brand every week.
The TV channels have a combined market share of 31.8 percent, while the radio stations together manage to attract 28.7 percent of listeners.


So what does 2024 have in store? Plenty of election news, lots of entertainment and an incredible series of major sporting events. RTL Belgium is also relentlessly recruiting new talent, investing in crowd-pleasers and seeking out new content partnerships, which should become abundantly clear this year. And who knows what big announcement it will surprise us with at the end of 2024?

Go to article: Annual Report 2023Go to article: Christian Van ThilloGo to article: CEO Erik RoddenhofGo to article: DPG Media in 2023Go to article: MediavaertGo to article: Journalistic highlightsGo to article: JOE in the NetherlandsGo to article: Ad ManagerGo to article: Streaming: Netflix vs. local heroesGo to article: Independent journalismGo to article: CFO Piet VromanGo to article: Read moreGo to article: News mediaGo to article: Creating digital valueGo to article: Editorial insights & growthGo to article: Designing the newsGo to article: Lindsay Mossink (NU.nl)Go to article: Media in Denmark: BerlingskeGo to article: Audio & VideoGo to article: The most talked-about television programmesGo to article: Proposed takeover of RTL NetherlandsGo to article: Dany Verstraeten, VTM NIEUWSGo to article: Wim Jansen, Advertising BelgiumGo to article: RTL BelgiumGo to article: Magazines & SIMGo to article: Margriet: Embracing ageGo to article: Niche expertiseGo to article: Magazines come to lifeGo to article: De OndernemerGo to article: Online ServicesGo to article: IndependerGo to article: WikipowerGo to article: Buy a car onlineGo to article: ESGGo to article: Ludwig CrielGo to article: Annual figures 2023Go to article: Corporate GovernanceGo to article: Media makers & Colophon